The genius of Redbull is unparalleled. Only founded in 1984 there meteoric rise to the top of the branding world has given more back to the community of sport than most. Orignially labelled crazy for their aggressive international branding campaign, RedBull can now boost billion dollar profits not to mention a unrivalled public acceptance status. Obviously their path to the top through sponsorship etc. was with their personal interest at heart, however they have still managed to enable a whole new world of possibilities by giving people the opportunity to do what they love for a living. Through direct ownership and a management of teams, event sponsorship or athlete endorsement Red Bull has successfully brought to my eyes and the eyes of billions insane and interesting new forms of adventure, travel and sport.
Even as a firm believer that energy drinks shouldn't be sold cause of the long term health effects i still have a unresolved appreciation for RedBull that have given such amazing things to the world of sport over the past decade.
They sponsor a range of lesser known sports such as,
mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing.
just to name a few. Not to mention breakdancing to art shows, music, and video games. Many of the above sports i don't even enjoy or have interest in, but that is the genius of their business model. No matter what you are interested in RedBull have an event they support that interest you.
RedBull generally cope a lot of abuse and often rightly so for the implications of their energy drink. However no one else gets better footage or has to date enable and encouraged such enthusiasm for generally speaking, forgotten sports.
This article is worth a read.
http://www.simplyzesty.com/advertising-and-marketing/are-red-bull-just-a-media-company-who-happen-to-sell-energy-drinks/
Thankyou. x
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