Wednesday, August 29, 2012

Lecture 2: Old & New - Media & Mediums


The ever developing and changing relationship or balance between old and new media and the forms in which it comes, has always interested me. Coming from a family big on 'reading the paper' and listening to abc radio for news, my resulting increased usage of the internet per the developments in accessibility, efficiency and flexibility of almost all mediums for media on the internet, seemed a prime example of how we are constantly adapting and creating new pathways for information. 

Having set and in checking these homepage websites everyday,


 I am not the most avid user of 'Old Media'. It was interesting however that in the lecture i was the only one who new about the changes of SMH and The Age to tabloids, suggesting perhaps a higher trend toward new media than myself and that i would of thought previously.

The concept of




was unexpectedly quite intriguing for me. Although an avid user of new media, i consider myself some what inept technically speaking. So the relief of not actually having to deal with technical jargon/knowledge alongside the concept of 'possibility for new ideas', actually really excited me. The idea of traditional roles for journalists in terms of producing media being somewhat dead or dying was scary, but exciting none the less.

The transition from a primary simplistic WEB 1.0 used primarily for information sharing or documenting, to WEB 2.0 and WEB 3.0 is perhaps relevant to and almost parallel in comparison with the transition to new media forms. WEB 2.0 is perhaps mostly responsible for a shift away from old media sources (e.g. newspapers). The readiness and accessibility coupled with the new found interactivity of WEB 2.0 is an efficient and flexible way to access information (e.g. news).

WEB 3.0 intrigues me. As a relatively new development i am unsure as to exactly what it encompasses apart from the potential for hyper-localisation of information and 'meta tagging'. The grey areas such as the ability for target advertising and person specific 'web tailoring' scare me. Although i am confident i click on enough links on relevant news events, to avoid a flood of recent celebrity or Justin Bieber updates, i still would like to have the power to 'tailor it' myself. It makes me think that a small percentage are controlling what we view collectively, and that is scary. Almost as scary as the idea of paying for information/news.

peace. x


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First Year Journalism/Arts Student